REUBEN CASTROL | Portfolio & Blog

The world doesn't need a new economy:  we need a change of heart. Job sharing is nothing new ( learn more ), what is new is to give the chance to people with a disability to increase their jobs' pool by adding some of the goodies that 'normal' people take for granted such as: Job experience, Training, and Job networking. What makes this algorithm different? Well, we aim for: Freedom: Set up a blocked-chained neural network to continue and improve these activities, Community: Link with community groups to help with fundraising, and Sharing: Allow people to share some hours of their work with a person with a disability. Stages: Learning from "what works": One good example is "Be twice the doctor" (From Barbara May foundation), in which a doctor can donate a day's wage. "Sydney Local Health District, along with South Western Sydney LHD, have been supporting Barbara May Foundation, and the work of Australians Valerie Browning AM and Dr And...

 Learn how you can set up your own NN (nerual net) in your garage: https://news.mit.edu/2017/explained-neural-networks-deep-learning-0414

BDM is not a season, the BDM is a lifestyle... you are permanently growing your sales pipeline. If the SPL is not moving and if you are not tracking it, your BDM efforts will collapse. Here's a crafty little neuromarketing tool that reduce stress and high pressure: Select a few companies you admire in your line of action, Contact them to know more about them, Invite your new contact to be part of your business network, Prepare your SPL. Adjusting your SPL: Link a biocybernetic online server, to follow up with your sales force, Mix your SPL, B-server and SF into your web presence, Add key neural-pathways' interactions in your marketing materials, Create a 'release' point in your SPL, Share the released data as referrals to your key network of businesses. The above supported an improvement of at 30% market penetration in our tests. Fees: $7,900. Includes: Biocybernetic online server, software tools, training and activation (2 weeks).

 Train your business sale force in less than 5 mins. per week for 3 weeks: Motivating towards goals, Reducing 'sales' stress' Making KPI's less threatening, Creating team stimulation on neural-pathways. Using examples such as: a)  https://www.entrepreneur.com/article/292645 , b) https://www.hellobonsai.com/blog/how-to-ask-for-referrals We will target specific brain stem areas in which individuals can perform better, helping them to produce the right chemicals in their neural-pathways to enhance potentials. Program is delivered 3 times per week: Analysis with BDM (phone call, meeting or email -20 mins max). Activation with sales force (email -5 mins) Re-direction of data in target's neural networks (2 -3 hours of biocybernetic server use). Fees: from $250 /fortnight

   -start- Web-app: Income generation // Interactive teams plan. How it works 1) Web-app: a series of 'applications' for mobile devices you can use to grow your program with AC 2) Be your own boss: manage your own time, get free training and be paid for your efforts (conditions apply) 3) Work from the beach: you can carry your portable office system with you anywhere you want!  - click here to request access - Intro AC: "AC is a trusted name in the provision of quality disability care support services in Brisbane and environs. Our 24/7 disability support will help you to achieve your aims & enjoy your desired lifestyle. AC can provide support across all your essential needs from housing to health, as well as employment. Our services treat you as an individual and help you foster friendships. Our goal is to ensure you enjoy all aspects of your life." Task #1:  Read Presentation (above or download PowerPoint presentation -coming soon-. Task #2:  Q&A (...

 Connect with local Red Cross efforts plus community groups.

" Rivalries in the workplace can be destructive to both personal career growth and group success. Many attempts to reverse rivalries fail because of the complex way emotion and reason operate in the building of trust.  Using a method called the 3Rs, an effective leader can turn a rival into a collaborator, setting the stage for a healthy work life while driving fresh thinking within an organization.  Step 1 of the method is redirection, shifting a rival's negative emotions away from the adversarial relationship.  This creates an opening for Step 2, reciprocity, through which a relationship can be established. Here, the essential principle is to give before you ask--offering a rival something of clear benefit and "priming the pump" for a future return that requires little effort on the rival's part.  Step 3, rationality, sets expectations of the new relationship so that efforts made using the previous steps don't come off as disingenuous.  A rival is encourage...

Targets, areas, resources and motion. Talk the talk and walk the walk. Set up goals after you test-drive them in a virtual room. https://en.wikipedia.org/wiki/German_invasion_of_the_Netherlands

Making a line of action: 1. wish list your v-goals 2. timeline them. 3. be real in the aims, do not get lost in virtual realms. https://www.investopedia.com/articles/personal-finance/090815/basics-business-development.asp  

Warnings: it can mislead your position BDM-Sales concept in the team Notes: (1) define the BDM, Marketing and Sales boundaries; (2) set up online/offline virtual rooms for test-drives, (3) extrapolate old data with projections, (4) be adventurous (online on the v-rooms), never risk too much. https://blog.hubspot.com/sales/strategic-plan-template  

Useful for training materials on BDM implementations, it just lacks the virtualisation, algorithmic reactions and biocybernetic frameworks. Remember: review your EA before any project coordination is effective. https://blog.hubspot.com/sales/business-development  

BDM alg.: deriving substantial networks from local narratives. An example: connecting with news from local sources. https://theglobalherald.com/news/in-full-andrew-twiggy-forrest-speaks-at-the-national-press-club-abc-news/  

https://m.economictimes.com/definition/doppler-effect/amp   Description:  'Doppler Effect works on both light and sound objects. For instance, when a sound object moves towards you, the frequency of the sound waves increases, leading to a higher pitch." BDM + Neuromarketing implementation: building neurocodes to switch on/off information on target to access market hubs.

 Stages: 1)     Engagement and rapport as credibility building; 2)     needs assessment as problem research; 3)     competitive comparison and 4)     budget throughout the process . 456 Hours of Client Engagement Management, Organisation research and BDM activities. Budget $30,000. Leaving the parochial and traditional marketing & sales stovepipes : 1)       Marketing and Sales: differences. 2)       Communication systems 3)       Virtual reality 4)       Genetic algorithms 5)       Connecting the above with Business Architecture, Culture, Objectives and Goals. 6)       Mision and Vision as an advert tool in VR   Cloud microsystem running in the background: 1)       Cloud Prestige 7)       ...

  C2B², (or c2b2) is a VR model to create: Interconnections Interdependence, Hub goals (mo magic bullets) Self standing groups opening to find solutions to issues (ready to explore and share). Community celebration in participating within the process. NOT impressed people, instead ENGAGED MEMBERS exploring  solutions. Enhancing mindset to develop quality quantity and accuracy Biological benefits when working in thread teams collaborating more effectively. increase in anti-stress hormones to tackle situations. More sanctification and resilience in face of adversity. Want to set up a VR environment for you? - contact me - to book you in.

https://www.bigcommerce.com/articles/b2b-ecommerce/b2b2c-ecommerce/   Our VR solution is: (BxB)2C and vice-versa: C2(BxB)... this C2B², meaning: 1) Community (or clients) opening to a discussion, (not traditionally just targets) 2) B1 and B2 (or b4, b5,etc.) connected through a genetic algorithmic reaction, 3) Networks are carefully mixed in LaRaWAN-like simulations, 4) Realtime communications and Cloud systems are engineered and hosted by BDM (or team), 5) Reactions are moved into business goals process. 6) Trust is built. 7) System can be reloaded up to 4 times. -more info soon-

https://www.bluecart.com/blog/b2b-vs-b2c  

https://newwordorder.com.au/b2b-is-dead/  

B2B is Dead – Long Live B2P https://www.linkedin.com/pulse/b2b-dead-long-live-b2p-preston-chase-zeller  

https://www.forbes.com/sites/forbestechcouncil/2020/01/27/why-b2b-lead-generation-is-dying-a-slow-death-and-what-to-do-about-it/  

Example: Rural Australia, indigenous and employment boosters: 1- Answers to COVID impacts on employment drops. 2- Exploration of options using VR. 3- Negotiations with local government agencies, business angels and community group s. 4- Activation of hubs for mutually cooperative BDM. Project require: 1- LoRaWAN prototype. 2- VR servers. 3- Biocybernetic algorithmic reactions running on VR. 4- Kanban-like online apps for portable devices. 5- Integration with local economic development programs. 6- Invite key stakeholders. 7- Progress with social nets and traditional media outlets. Funding: 1- BDM clients. 2- Business angels 3- Private and public agencies. -click me for more info- Who can participate: 1- Former/current NBN staff. 2- Unemployed. 3- NDIS service providers. 4- Aged care services. 5- Rural businesses. 6- RTOs. 7- Community and spiritual groups.

Cooperative integration for online and offline efforts. -more-

Integrating to Soc. Nets' campaigns. -more-

Soc. Nets. Articulation. Reviewing status and adding Genetic Algorithmic Reactions: 1) RAS elements, 2) Local narratives, 3) Key stakeholders integration, 4) Media involvement. -more-

Articular Reactivations (AR) between networks. A mutually beneficial relationships between disability service providers and aged care facility managers.  Developing: Business architecture: towards cooperation. Exploration of options: sharing intell from latest market data. Negotiation of acions: includding stake holders and public agencies. Strenthening partnerships: to improve and develop products/services. The selection process is based on: Mission and Vision: of participating groups. Merging projections: sharing common goals and differenciating tasks. Deployment: VR (virt. reality) of controlled and secured test drives. Public events: sharing with common networks offline/online. Implementation: Selection of participants. EA (enterprise architecture) reviews. Best algorithmic reactions to foster cooperations between participants. Progression to plans, review, updates and assesments. Beta testings (pilot programs).  Analysis of connecting poins. Monitoring results and upgrade...

If:   " Quality assurance refers to  the policies, attitudes, actions and procedures necessary to ensure that quality is being maintained and enhanced . It requires actions internal to the institution, but may also involve actions of external bodies." - source - When:   " Businesses are already using AI in customer relationship management, underwriting, fraud detection or security intrusions, automating processes and even social media monitoring to gauge brand perception. AI is also a quickly growing application in talent development and managing human risk.  - source -. And:   " Most enterprises are predicted to transform into AI-based businesses by  the middle of 2021 . The capacity of AI to increase the performance of the network will also be a driving factor in its widespread adoption" and VR (virtual reality). - source -  But:  reality is different! Who has the time to run into AI+VR when we are all too busy managing our businesses, correctin...

Developing genetic algorithmic reactions (how to proffit from the cause-effect of others): 8 Sales and Marketing KPIs to Track Cost per Lead (CPL) ... Marketing Qualified Leads (MQLs) ... Customer Retention. ... Cost per Customer Acquisition. ... Marketing ROI. ... Sales Qualified Leads (SQLs) ... Opportunity-to-Win Ratio. ... Sales Revenue. Measuring Business Performance Look At Your Business's Financial Statements. ... Check Customer Satisfaction. ... Average How Many New Customers You Get. ... Conduct Performance Reviews. ... Stay Current On The Market. ... Assess Your Own Expectations. Sales KPI: One of the most important KPIs for sales is the magic number, the lead conversion ratio – ostensibly the amount of interested people that turn into paying customers. Some businesses have a 1 percent conversion rate and others might even reach 10 percent, and either could be succeeding in their field. 7 Elements of a Business Development Plan Define Goals. Without a strategic plan in pl...

  Although business development is closely related to sales, it’s important to note what makes them different. Business Development vs. Sales As mentioned, business development lives on the greater sales team yet it serves a different function than typical sales work and responsibilities. Business development is a process that helps your company establish and maintain relationships with prospects, learn about your buyer’s personas, increase brand awareness, and seek new opportunities to promote growth. In contrast, sales teams sell your product or service to customers and work to convert leads into customers. Business development-related work simplifies the work of a salesperson or sales manager. Let’s take a closer look at what  business development representatives  — the people responsible for carrying out the various business development tasks — do next. Source:  https://blog.hubspot.com/sales/business-development

  Key performance indicators (KPIs) are significant to the success of BDMs and must be aligned with the specific goals and objectives for the agency. For example, a BDM must monitor the number of leads, their origin, listing presentations completed and new managements secured. KPI targets must be stated in clear terms and measurable. A time frame must also be established for all KPIs, with key checkpoints along the way to ensure that the BDM is on track. Unfortunately, too many BDMs go into the role without set goals or targets and, after 12 months, they are bitterly disappointed. Having KPIs is the first step towards achieving your career goals. Have you ever encountered people who have a passive approach towards goal setting? These people generally don’t set any goals and they just live life on a day-to-day basis. When you see them 1 year, 3 years, 5 years from now their lives will not have changed much. Having KPIs is imperative if you want to be the best BDM you can be and stay...

 There are some good models we can mere into an algorithm: Nederlands's Buurtzorg :  https://www.theguardian.com/social-care-network/2017/may/09/buurtzorg-dutch-model-neighbourhood-care Nordic countries:   https://healthmanagement.org/c/it/issuearticle/overview-of-the-healthcare-systems-in-the-nordic-countries Japan:   https://borgenproject.org/healthcare-in-japan/ As an engineer, what I have witness that stops organisations moving towards a better model: Lacking the technologies and methods to make a swift move. Badly architectures (infotech and business models). No training for staff, leaders and managers. The above can be resolved by adding VR (virtual reality) in the different stages of the process. Ask me how: click here .

Engagement and inspiration are among the major reasons why leading brands create VR marketing experiences. Considering these benefits of virtual reality in business, your company will stand at the technological forefront and will draw the audience’s attention. https://opengeekslab.com/blog/advantages-virtual-reality-business/