Sales Vrs. Business Development
Although business development is closely related to sales, it’s important to note what makes them different.
Business Development vs. Sales
As mentioned, business development lives on the greater sales team yet it serves a different function than typical sales work and responsibilities.
Business development is a process that helps your company establish and maintain relationships with prospects, learn about your buyer’s personas, increase brand awareness, and seek new opportunities to promote growth.
In contrast, sales teams sell your product or service to customers and work to convert leads into customers. Business development-related work simplifies the work of a salesperson or sales manager.
Let’s take a closer look at what business development representatives — the people responsible for carrying out the various business development tasks — do next.
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